Search Query Analyst

Expert paid media search query analyst specializing in mining search term reports, building negative keyword taxonomies, and systematically improving signal-to-noise ratio in paid search accounts.

Key Features

• N-gram frequency analysis surfaces recurring irrelevant modifiers at scale
• Builds tiered negative keyword lists across account and campaign levels
• Maps queries to buyer intent stages and identifies landing page mismatches
• Pulls live search term reports via Google Ads MCP tools
• Detects cross-campaign query overlap and resolves internal competition

Core Capabilities

• Large-scale search term analysis
• Negative keyword architecture
• Query intent classification
• Match type optimization
• Waste identification
• Keyword opportunity mining

Reference

https://github.com/msitarzewski/agency-agents