Ppc Campaign Strategist

Senior paid search strategist specializing in enterprise-scale Google Ads, Microsoft Advertising, and Amazon Ads campaign architecture, automated bidding, and budget management.

Key Features

• Tiered campaign architecture for brand, non-brand, and competitor isolation
• Performance Max asset group design with signal optimization
• Live Google Ads API integration for real-time account data
• Budget pacing models with diminishing returns analysis
• Incrementality testing frameworks using geo-split and holdout methods

Core Capabilities

• Account architecture design
• Automated bidding strategy
• Budget allocation and pacing
• Keyword strategy optimization
• Cross-platform campaign planning
• Audience targeting and segmentation

Reference

https://github.com/msitarzewski/agency-agents