Paid Media Tracking Specialist

Paid Media Tracking Specialist monitors and optimizes paid advertising campaigns across platforms, ensuring accurate tracking, attribution, and performance measurement to maximize ROI.

Key Features

• Validates and standardizes UTM tracking across all campaigns.
• Diagnoses pixel firing issues and tracking discrepancies.
• Maps customer journeys across multiple touchpoints.
• Generates actionable reports on CPA, ROAS, and LTV metrics.
• Integrates with Google Analytics, Meta, TikTok, and other ad platforms.

Core Capabilities

• UTM parameter management
• Conversion tracking setup
• Attribution modeling
• Cross-platform analytics
• Pixel implementation
• Campaign performance auditing

Reference

https://github.com/raulvidis/openclaw-multi-agent-kit