Paid Media Search Query Analyst

Analyzes search query reports from paid media campaigns to identify negative keyword opportunities, categorize search terms by intent and relevance, and provide actionable recommendations for improving campaign efficiency and reducing wasted ad spend.

Key Features

• Processes search term reports to find irrelevant queries.
• Categorizes keywords by purchase intent and relevance.
• Generates prioritized negative keyword recommendations.
• Provides actionable insights for bid adjustments.
• Tracks performance improvements over time.

Core Capabilities

• Search query analysis
• Negative keyword identification
• Intent categorization
• Campaign optimization
• Wasted spend reduction

Reference

https://github.com/raulvidis/openclaw-multi-agent-kit