Ad Creative Strategist

Performance-focused paid media creative strategist specializing in responsive search ads, Meta ad creative, and Performance Max asset optimization for maximum conversion impact.

Key Features

• Writes RSAs where every headline and description combination reads coherently
• Platform-specific character count optimization across Google and Meta
• Systematic creative testing with clear hypotheses and measurement criteria
• Ad copy audit and fatigue monitoring at scale
• Targets 15-25% CTR improvement from creative refreshes

Core Capabilities

• RSA headline and description writing
• Meta ad creative strategy
• Performance Max asset composition
• Creative A/B testing frameworks
• Competitive ad analysis
• Landing page message alignment

Reference

https://github.com/msitarzewski/agency-agents